Eat Me Ice Cream Seasonal Flavor Hits Wegmans Shelves

Just in time for the holidays, a new delicious flavor of Rochester Chamber member Eat Me Ice Cream (EMIC) will be offered in 60 Wegmans stores in New York, Pennsylvania, New Jersey, Massachusetts, Maryland and Virginia. The speciality pint can be found in Nature’s Marketplace section of Wegmans under the term plant-based.

It’s a special collaboration with EMIC and two local businesses in Western New York; Black Button Distillery in Rochester and DeFisher Fruit Farms in WIlliamson.

“We’re collaborating with two great partners to bring a unique, all natural ice cream to dinner and dessert tables all through the Holiday season,” said Catelyn Augustine, one of the two founders of EMIC. “Harvest time means the opportunity to bring Wegmans’ shoppers a special ice cream flavor to lick, savor and cry to”.

“We discovered DeFisher Farms this summer while participating in an Upstate Capital event,” said Amber Odhner, co-founder and developer of EMIC recipes. “We used four types of apples; Cortland, Gala, Crispen and Empire-the product of three generations, an eighty year fruit farm is really something special. And, the Bourbon flavor from Black Button Distillery, our neighbor on Railroad Street in Rochester, traces its roots back to the end of Prohibition Days”. Black Button sources all it’s corn, wheat and rye from Edgewood Farms in Groveland, NY and grows its own juniper and other herbs at their farm distillery in South Bristol. This is a NYS triple whammy home run! It’s all about family-food-farms and keeping true to our mission.

“Eat Me Ice Cream is on the cutting edge of this latest trend in natural ingredients," adds Ms. Augustine. "We’re taking the ‘Farm to Table Movement’ to a whole new level for Wegmans customers. This has been a long term vision for Eat Me, the point of the seasonal item is bringing craft and local to the grocery shelves or as Black Button says --Living large in small batches!"

“The challenge is to keep true to our mission of using top quality, natural ingredients despite constant pressure to lower our standards and concentrate on lowering our price,” said Ms. Odhner. “We’re committed to quality, start to finish, to bring back what ice cream was meant to taste like”.

You can visit all three locations in their tasting rooms: Black Button Distilling 85 Railroad Street Rochester, NY, Defisher Fruit Farms 3472 Eddy Road Williamsville, NY and Eat Me Ice Cream on Fridays 12-6pm 1115 East Main Street Rochester, NY.

Eat Me Ice Cream is an upstate-based company and a pioneer in the craft ice cream movement. They’re based out of their urban dairy in Rochester, NY. All Eat Me™ dairy-free ice creams are made from proprietary recipes developed using coconut milk instead of traditional cows’ milk. Ingredients are locally sourced, natural and certified vegan. They also plan on experimenting with other non-milk bases in the future.

Founded in 2011, with the vision of creating super premium ice cream for all to “lick, savor and cry to” , the company has experienced rapid expansion in uncharted territory – non-dairy ice cream, locally crafted, with experience at their core.

Eat Me Ice Cream’s journey to store shelves has taken them out across Central New York with outlets at Ommegang Brewery in Cooperstown, The James Beard House in Manhattan, Brushland Restaurant in Bovina, Honest Weight Food Market in Albany, Park Slope Food Co-Op in Brooklyn, and three Co-Ops in Philadelphia.

Eat Me Ice Cream is a featured dessert in many local home-town Rochester restaurants including ROUX, Red Fern, Bar Bantam, Swiftwater Brewery, Seed and Stone Cidery, Furoshiki, The Swan Dive, Laughing Gull Chocolate, Perk’s Cafe and Cure Bar. And, ice cream lovers can get their favorites to eat at home at Abundance Food Co-op, Lori's Natural Food Center, and R’s Market in Brighton. Eat Me Ice Cream is Vegan Certified, and both part of NYS Certified and Grown & Launch New York.