Kodak Center Theater Debuts New Name, Marquee and Digital Sign
Rochester Chamber Partner member Eastman Kodak Company lit up a new marquee and digital sign at Kodak Center Theater. A crowd across the street cheered as the new additions lit up the dimming sky, providing a glimpse at the acts Kodak Center Theater will host in the future.
“This was a fun and exciting moment to share with the community,” said Dolores Kruchten, president of Eastman Business Park and vice president of corporate real estate for Eastman Kodak Company. “So many people have personal history not just with Kodak, but with this theater over the more than 60 years it’s been here. We’re proud to ensure its legacy will continue as a truly unique performing arts center through these physical and operational improvements.”
Formerly known as Theater on the Ridge, Kodak Center is a gathering place for conferences and events, including a 1,968-seat main theater, a 180-seat studio theater, a 13,000-square-foot gymnasium and ballroom, conference rooms, classrooms, dining rooms and more. The venue offers a favorable location in relation to downtown Rochester and main expressways, with more than 1,047 parking spaces providing easy access. Until now, the theater had never had a marquee. Taking it a step further, the 108-square-foot digital signs will promote events to the estimated 40,000 vehicles that pass by Kodak Center every day.
Officials also announced a new partnership with SMG, the largest venue management company in the world. SMG manages almost 70 theaters and represents local and regional venues, including Blue Cross Arena in Rochester, CMAC in Canandaigua, the ONCenter in Syracuse and the Times Union Center in Albany. SMG’s job is to attract popular acts, promote them to the public and manage the in-house experience for visitors.
“We’re excited about this partnership and a new opportunity to bring popular acts to Rochester,” said Bob Papke, vice president for theater operations at SMG. “The Kodak Center Theater is comfortable, has great sight lines and acoustics, and is easy to get to from anywhere. We’re dedicated to acquiring acts that are unique from any other venue in Rochester and adding to this community’s growing arts community.”
The venue will focus on attracting concerts, comedy acts, and various performing arts and community events. Some upcoming acts already booked for Kodak Center include the Dear Future Me Tour on Sept. 10, Momma’s Boy on Sept. 19 and comedian Tim Allen on Dec. 2. Tickets and a full list of scheduled acts are available at www.kodakcenter.com.