Rochester Chamber Releases “We #ROC” Brag Book

Greater Rochester Chamber of Commerce introduced its new brag book, “We #ROC: 100 Reasons to Love the Rochester/Finger Lakes Region” at its quarterly board of directors meeting.  The free publication contains fun and interesting facts highlighting several categories from around the nine-county Finger Lakes region served by Greater Rochester Chamber of Commerce. 

In the foreword, Rochester Chamber President and CEO Bob Duffy writes, “As a lifelong resident of the Rochester and Finger Lakes region, I am filled with pride about this fabulous area.  We are one of the best-kept secrets in New York State and across the country.  Our pristine lakes and landscapes, four beautiful seasons, strong industries, and the brain power and talent pipeline of our colleges and universities are just a few of the reasons to love our region. This “brag book” explores ten categories of ten entries each to share just a brief glimpse into why the Rochester and Finger Lakes region is a great place to live, work, and do business.  Inside, you will see how our history, present, and future are all intertwined for success.  A business leader once told me that Rochester was the toughest place to get executives to come to work, and also the toughest place to get them to leave once they experienced the many wonderful things our region has to offer. To see why, I urge you to read this book, share it, and spread the word:  We #ROC!”

“We #ROC”, filled with facts and photos, includes categories “Ahead of the Curve”, which highlights firsts in the region; “Business is Booming” takes a look at some of the top employers and business amenities; “Claims to Fame” lists business leaders and celebrities with Rochester ties; “Stay & Play” touches on the region’s recreation and leisure opportunities; “Scholar-Powered” touts the Finger Lakes region’s colleges and universities; “Art Beat” focuses on arts and entertainment; “Root for the Home Teams!” celebrates Rochester-area sports teams and traditions; “Hungry for More?” touches upon food items and companies unique to the Finger Lakes region; “Let’s Get Festive” lists some of the Rochester area’s many festivals; and “Nine-County Know-How”  shares facts about each of the region’s nine counties as well as the City of Rochester.

 Duffy added, “When a small Rochester Chamber team gathered to create this book several months ago, we knew that there was much more great information about the region than we could fit in the format we chose.  We hope “We #ROC” is just a starting point for those who want to learn more.”

“We #ROC: 100 Reasons to Love the Rochester/Finger Lakes Region” is available in digital format at  Printed copies are available upon request by emailing  Rochester Chamber encourages individuals or organizations interested in print editions to pick them up at its 150 State St. headquarters.  Email ahead at to make an appointment.  Shipping fees may apply for mailing requests.

062017 We Roc Release Cover