Rochester Chamber, Visit Rochester Co-brand “We #ROC” Brag Book

Greater Rochester Chamber of Commerce and Visit Rochester have partnered to co-brand the second printing of the “We #ROC: 100 Reasons to Love the Rochester/Finger Lakes Region” brag book.  In June 2017, Rochester Chamber introduced the free publication that contains ten categories of ten entries each highlighting fun and interesting facts from around the nine-county Finger Lakes region. 

Greater Rochester Chamber of Commerce President and CEO Bob Duffy said, “I am so pleased that Rochester Chamber and Visit Rochester have aligned to promote our region through the co-branded “We #ROC” brag book.  We have so many great things happening in the Rochester and Finger Lakes region, but too often people and organizations work on their own to highlight them.  I believe the more that we work together, the better and stronger our region can become.  This type of teamwork and collaboration will only make us more successful.  It is truly all of our responsibilities to promote the region. Rochester Chamber joining with Visit Rochester in this effort is a great step forward.” 

Visit Rochester President and CEO Don Jeffries said, “By partnering with Rochester Chamber on the “We #ROC” publication, we are able to take this great resource and share it with visitors to our community from across the entire northeast region. The brag book is another tool that we are able to use to attract visitors, meetings and conventions, sports tournaments, and the broader travel industry to Rochester and the Finger Lakes. We are happy to collaborate with Rochester Chamber on this important project, and to help spread the word near and far that, ‘We #ROC!’” 

“We #ROC”, filled with facts and photos, includes categories “Ahead of the Curve”, which highlights firsts in the region; “Business is Booming” takes a look at some of the top employers and business amenities; “Claims to Fame” lists business leaders and celebrities with Rochester ties; “Stay & Play” touches on the region’s recreation and leisure opportunities; “Scholar-Powered” touts the Finger Lakes region’s colleges and universities; “Art Beat” focuses on arts and entertainment; “Root for the Home Teams!” celebrates Rochester-area sports teams and traditions; “Hungry for More?” touches upon food items and companies unique to the Finger Lakes region; “Let’s Get Festive” lists some of the Rochester area’s many festivals; and “Nine-County Know-How”  shares facts about each of the region’s nine counties as well as the City of Rochester. 

When a small Rochester Chamber team gathered in early 2017 to create “We #ROC,” it quickly determined that there was much more great information about the region than could fit in the format the team chose. “We #ROC” is just a starting point for those who want to learn more. 

“We #ROC: 100 Reasons to Love the Rochester/Finger Lakes Region” is available in digital format at  Printed copies are available upon request by emailing  Rochester Chamber encourages individuals or organizations interested in print editions to pick them up at its 150 State St. headquarters.  Email ahead at to make an appointment.  Shipping fees may apply for mailing requests.  For questions about Visit Rochester, visit or email  

About Greater Rochester Chamber of Commerce: 

Greater Rochester Chamber of Commerce provides information, advocacy, networking, human resource services, and staffing services to help employers grow. Serving Genesee, Monroe, Livingston, Ontario, Orleans, Seneca, Wayne, Wyoming, and Yates counties, Rochester Chamber passionately serves, promotes, and advocates for its members in order to secure economic prosperity for the Finger Lakes region. 

About Visit Rochester: 

Visit Rochester, the official tourism promotion agency for Monroe County, serves more than 400 members representing lodging, retail, restaurants, services, and community organizations.  Visit Rochester sells and markets Greater Rochester as a preferred destination in order to grow and maximize visitor spending to enhance the economy. To this end, Visit Rochester also advocates for appropriate destination development, investment, increased community awareness, and appreciation and support for the visitor industry.


062017 We Roc Release Cover