Rochester Gets First Commercial Spanish-Language Radio Station
Rochester Chamber member Genesee Media Corporation, operator of WOKR and WRSB radio announced plans to put a Spanish-language radio station on its 97.5 FM radio signal on October 16.
MiRadio 97.5 (“My 97.5”) will feature Caribbean-focused Spanish-language music, news, and entertainment for Rochester’s growing Hispanic population. Per the U.S. Census, there are 59,540 people of Hispanic background in Monroe County. Up until now, there has been no commercial radio station totally dedicated to this community.
MiRadio 97.5 looks to be a resource for Greater Rochester’s vibrant and growing Hispanic community and for businesses wishing to engage. Radio is still a relevant and effective means to reach potential new customers. According to Nielsen, 93% of adult consumers in the United States consume radio on a weekly basis. In the Hispanic community, that figure is 98%.
Genesee Media Corporation owner Brian McGlynn said, “When looking for options for our newly upgraded radio signal, we looked to find under-served markets in Rochester. Spanish-language programming fits that profile”.
William Santiago takes the role of General Manager in the new radio station. Santiago has 32 years of Spanish-language radio broadcasting experience in Rochester.
“This is an opportunity I’ve looked for most of my life. I am excited to work with Genesee Media to realize this deal and make a positive impact in the community," Santiago said.
The radio station is to switch from its CBS Sports programming on October 16 and become MiRadio 97.5. Genesee Media Corporation also operates a news and talk format radio station from Canandaigua, WOKR 1310.