ESL Federal Credit Union to Build New Branch within City of Rochester Bull’s Head Development
ROCHESTER, N.Y., November 22, 2024 – ESL Federal Credit Union announces it will soon begin construction of a branch at 835 West Main Street in the City of Rochester. The new branch will serve as an anchor tenant within the city’s 12-acre Bull’s Head redevelopment initiative.
“We’re excited to bring this new branch to the Bull’s Head district and be a part of this impressive and inspiring redevelopment initiative in the City of Rochester,” said Mike Prince, vice president/director, branch & contact center, ESL Federal Credit Union. “This location will help us improve access to financial services in southwest Rochester and allows for the opportunity to deepen our relationships with individuals and businesses in Bull’s Head, 19th Ward, J.O.S.A.N.A., and the surrounding neighborhoods.”
In May 2021, ESL first announced its commitment to build three new branches in the City of Rochester, with the goal of improving access to affordable banking services in city neighborhoods. To support this commitment, ESL opened its Lake Avenue Office in December 2021 and its Goodman Office in May 2023. Once completed, the Bull’s Head Office will be the fifth branch for ESL within the City of Rochester.
The Bull’s Head branch will have full-service capabilities within its approximately 4,600 square feet footprint offering personal, business banking, and wealth management services and employ a staff of seven. The office will also include amenities such as ATMs, drive-up teller and ATMs lanes, and heated sidewalks.
ESL is scheduled to begin groundbreaking by year-end, with an expected opening in Fall 2025.
About ESL Federal Credit Union
With more than 100 years of locally owned history, ESL Federal Credit Union serves as a full-service financial institution to more than 434,000 members and 16,800 businesses. Founded in 1920, the company provides personal banking, business banking, mortgage services and wealth management services through its locally based 24-branch network; telephone, mobile and online banking; and live chat center.
The Rochester-based financial institution employs approximately 950 people in the Greater Rochester area and holds more than $9.2 billion in assets. Since 1996, ESL has paid out 29 consecutive Owners’ Dividends to its members totaling more than $290 million. Since the creation of its Community Impact initiative in 2018, ESL has reinvested more than $122 million in grants throughout the community. The company has appeared on Great Place to Work® lists since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester, and can be found online at www.esl.org.