Member News

Rochester, NY – Fleet Feet and YellowJacket Racing are excited to announce the return of the annual Rochester Regional Health Flower City Challenge, taking place on Sunday, April 27th at Parcel 5. The event, which has become a springtime staple in the region, will run from 7:30 AM to 11:00 AM and features the following races:

Since 2010, the Flower City Challenge has showcased sights, beauty and history of so many Rochester neighborhoods.  The course starts and finishes at Parcel 5 and takes in the Susan B Anthony neighborhood, downtown, East Ave, Park Avenue, Goodman to Highland Park, University of Rochester along Wilson Blvd, Genesee Valley Park and back north on the Genesee Riverway to South Avenue by Court Street to Main Street, where a post-race celebration will feature live music from The Uptown Groove.

For full course details, visit: https://www.flowercitychallenge.com/half/course.

The Flower City Challenge is open to participants of all ages and fitness levels. Spread the word, and encourage friends and neighbors to join this beloved community event.

For updates on traffic advisories, participant numbers, and special activities, follow us on social media:

With over 900 participants already registered, this year’s event promises to be one of the most exciting yet. To learn more, register, or view the full course map, visit: http://www.flowercitychallenge.com.

For media inquiries or additional questions, please contact:
Ellen Brenner
ellen@fleetfeetrochester.com
(585) 697-3338