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ROCHESTER, N.Y., Sept. 30, 2024 -- "In essence, entrepreneurship is just a personal development plan brilliantly disguised as a financial opportunity. The more you do the inner work, the more outward success you’ll achieve,” said Integrated Entrepreneur Expert Raeanne Lacatena, author of the new personal development book, "The Integrated Entrepreneur."

"The Integrated Entrepreneur" emphasizes a holistic and mindful approach to entrepreneurship, highlighting the crucial role of self-awareness, personal growth, and the integration of masculine and feminine energies in achieving personal fulfillment and business success.

“Entrepreneurship is fundamentally intertwined with personal development. Your internal world, including your beliefs, past traumas, and understanding of your masculine and feminine energies, directly impacts your external success in business. By addressing and healing internal roadblocks, you unlock your potential to create a successful business aligned with your authentic self,” said Lacatena, an International Best Selling Author of “Cracking the Rich Code,” which was endorsed by Tony Robbins.

“By prioritizing personal growth and integrating all aspects of the self—masculine and feminine energies, emotional intelligence, mindful awareness, and a strong support system—entrepreneurs can unlock their full potential. This integration leads to a more fulfilling and successful entrepreneurial journey, ultimately making a positive impact on the world,” she said.

"The Integrated Entrepreneur" is a transformative guide that empowers readers to unlock their full potential and fulfill their life's purpose,” said Jim Britt, international best-selling author and life strategist.

Readers will be gently yet powerfully guided to: 

1. Align with your mission
2. Transcend default inner programming
3. Create a process unique to your business
4. Embrace your innate wholeness so you can create holistic growth, ripples of positive impact, and a lasting legacy. 

"The Integrated Entrepreneur" presents ten strategies to actualize your potential and fulfill your purpose:

1. Entrepreneurship as Personal Development: Entrepreneurship is not just a financial opportunity but a deeply personal development journey, where the more inner work you do, the more outward success you achieve​.
2. Integrating Masculine and Feminine Energies: Balancing action-driven "masculine" energy with reflective and empathetic "feminine" energy is key to creating a sustainable and fulfilling business​.
3. The Role of Limiting Beliefs in Scaling:  Deep-rooted beliefs about worth, value, and success often hold entrepreneurs back from achieving their potential. By overcoming these, they can break through self-imposed barriers​.
4. Navigating Fear and the Amygdala: Fear (triggered by the amygdala) can sabotage entrepreneurial progress. 
5. Creating a Safe Enough and Stretchy Enough Goal: Entrepreneurs should create goals that push their comfort zones while still allowing a sense of safety. Too much fear can paralyze growth; a balance is essential​.
6. The Holistic Entrepreneur: Integrating Personal and Business Success: Business and personal life are NOT separate entities. Entrepreneurs can use success in one area (e.g., relationships) to fuel success in another (e.g., business)​.
7. Harnessing Neuroplasticity for Business Growth: Entrepreneurs can rewire their brains to adopt more successful habits, thoughts, and behaviors​.
8. Money Stories: Rewriting the Narrative Around Wealth: Entrepreneurs often carry limiting beliefs about money shaped by childhood experiences. Rewriting their "money story" is crucial to achieving financial freedom​.
9. The STEAR Clear and Anchor Model for Business Decisions: This model helps entrepreneurs make better decisions by identifying thoughts, emotions, and actions tied to specific situations​.
10. Embracing Self-Transcendence: The ultimate goal of self-transcendence, where entrepreneurs use their success to contribute to something larger than themselves, aligns personal growth with a higher purpose.

If you purchase a copy, enter to win a free five-day waterfront retreat! Learn more: https://www.raeannelacatena.com/contest

About Raeanne Lacatena
Raeanne Lacatena is a Certified Professional Coach who helps busy professionals and entrepreneurs actualize their highest selves and most fulfilling lives.  She achieves this by leveraging her expertise as a Reiki Master, Licensed Registered Mental Health Counselor, and Emotional Freedom Technique practitioner, complemented by her acute empathic abilities and communication skills developed over 20 years of experience as a counselor and over a decade’s experience as a business coach.

Her client base spans the country, serving diverse entrepreneurs as they ascend to higher levels of leadership in their respective industries.

Raeanne resides in picturesque western New York with her husband, her three young children who are her “why”, and two small dogs. She and her family share a passion for travel, music, culinary adventures, basking in the sun, and spending cherished moments by the water.

For information, go to:  https://www.raeannelacatena.com/integrated

Praise for "The Integrated Entrepreneur"
“Lacatena rips apart the superficial, cookie-cutter approaches to business and dives deep into what really matters: aligning your business with your true self.”

—Baz Porter, CEO, best-selling author and podcast host