RIT Saunders College of Business Seeking Business Participation for Marketing Analytics Collaborative Project
Rochester Institute of Technology's Saunders College of Business is seeking for businesses to partner on a collaborative Marketing Analytics project, designed to provide students with invaluable real-world experience in planning, optimizing, and reporting on marketing campaigns, helping to prepare the next generation of marketing professionals to hit the ground running in their careers.
Our goal is to collaborate with your business to coordinate and run a short, small-budget, full-funnel marketing campaign. Our students will then work with common digital marketing tools and techniques to provide content and analyze the campaign performance data throughout the semester, culminating in final projects that demonstrate their ability to apply course concepts to data analysis, insight generation, and campaign optimization. The result will be detailed campaign analyses that we hope will help inform future marketing decisions for your business.
We ask that your company provide direction on your objectives so that we can design a campaign that meets your business needs, as well as a budget and a few creative assets to use in the campaign – see guidance on budget & creative below. All of that budget will go directly to media for your company and there is no agency fee for our participation as the primary benefit for RIT/Saunders and our students is purely pedagogical.
As this campaign must provide useable data before our final assignments, it will naturally be a short campaign – two to three months. While this could be a simple campaign aimed at driving incremental revenue, given the short campaign duration, we suggest considering the opportunity to test a marketing hypothesis, such as comparing the performance of different messages, creative designs, or media platforms. It’s our hope that the data and analysis provided by our students will reveal opportunities for your business to capitalize on independently or with the help of a more robust agency partner.
For more information, including project structure & roles, guidance on budget & creative, and additional background, please see a project overview here or contact Julio Talledo, Assistant Director of Business Development at jtalledo@saunders.rit.edu.